Current:Home > reviewsAI might take your next Taco Bell drive-thru order as artificial intelligence expands -GrowthProspect
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-24 17:29:20
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (5956)
Related
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- Gun control advocates press gridlocked Congress after mass shooting in Maine
- Jalen Ramsey's rapid recovery leads to interception, victory in first game with Dolphins
- China’s declining aid to Pacific islands increasingly goes to allies, think tank reports
- Louvre will undergo expansion and restoration project, Macron says
- A former British cyberespionage agency employee gets life in prison for stabbing an American spy
- American man indicted on murder charges over deadly attack on 2 U.S. women near German castle
- Mega Millions winning numbers for Oct. 27: See if you won the $137 million jackpot
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- Goldie Hawn Says Aliens Touched Her Face During Out of This World Encounter
Ranking
- Rylee Arnold Shares a Long
- As economy falters, more Chinese migrants take a perilous journey to the US border to seek asylum
- College football Week 9 grades: NC State coach Dave Doeren urges Steve Smith to pucker up
- Trump gag order back in effect in federal election interference case
- New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
- Maine gunman Robert Card found dead after 2-day manhunt, officials say
- Robert Brustein, theater critic and pioneer who founded stage programs for Yale and Harvard, dies
- General Motors, the lone holdout among Detroit Three, faces rising pressure and risks from strike
Recommendation
Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
Shop Like RHOC's Emily Simpson With Date Night Beauty Faves From $14
Ex-cop who fired into Breonna Taylor’s apartment in flawed, fatal raid goes on trial again
Matthew Perry Shared Final Instagram From Hot Tub Just Days Before Apparent Drowning
Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
Israeli forces raid Gaza as airstrikes drive up civilian death toll before expected invasion
U.S. attorney for Central California told Congress David Weiss had full authority to charge Hunter Biden in the state
The ferocity of Hurricane Otis stunned hurricane experts and defied forecast models. Here's why.